{"id":322,"date":"2016-11-11T17:53:37","date_gmt":"2016-11-11T16:53:37","guid":{"rendered":"http:\/\/best-skiresorts.com\/fr\/?p=322"},"modified":"2016-11-13T14:19:41","modified_gmt":"2016-11-13T13:19:41","slug":"best-ski-resort-2016-stations-francaises-satisfaction-de-leurs-clients-augmenter","status":"publish","type":"post","link":"https:\/\/best-skiresorts.com\/fr\/blog\/best-ski-resort-2016-stations-francaises-satisfaction-de-leurs-clients-augmenter\/","title":{"rendered":"Best Ski Resort 2016 : Les stations Fran\u00e7aises voient la satisfaction de leurs clients augmenter"},"content":{"rendered":"

Les Best Ski Resort 2016 Awards avaient lieu ce 10 novembre au Casino de Bregenz. De nombreux repr\u00e9sentant des stations Europ\u00e9ennes \u00e9taient pr\u00e9sents pour cette remise de prix et publication des r\u00e9sultats !<\/strong><\/p>\n

Avec 48\u00a0788 clients interrog\u00e9s dans le cadre de la plus grande \u00e9tude de satisfaction client\u00e8le des Alpes, \u201cBest Ski Resort 2016\u201d a rendu ses r\u00e9sultats<\/strong>. 54 stations de ski s\u00e9lectionn\u00e9es parmi les meilleures des Alpes ont \u00e9t\u00e9 s\u00e9lectionn\u00e9es en Autriche, Suisse, Allemagne, Italie et France pour \u00eatre \u00e9valu\u00e9es par leurs clients !<\/p>\n

Les enqu\u00eates ont \u00e9t\u00e9 men\u00e9es directement en station sur les pistes, dans 10 stations Fran\u00e7aises participantes sur les 54 (L\u2019Alpe d\u2019Huez, Les 2 Alpes, Les 3 Vall\u00e9es (Val Thorens, Les M\u00e9nuires, Courchevel, M\u00e9ribel), La Plagne, Les Arcs, Tignes, Val d\u2019Is\u00e8re, Chamonix, Meg\u00e8ve, La Clusaz)<\/strong>. 8\u00a0460 clients de sports d\u2019hiver ont ainsi \u00e9t\u00e9 interrog\u00e9s en France durant l\u2019hiver 2015\/2016. La plupart d\u2019entre eux \u00e9tant Fran\u00e7ais, suivi par les Anglais, les Belges et les N\u00e9erlandais.<\/p>\n

Les 5 crit\u00e8res les plus importants dans le choix de la destination pour les clients s\u00e9journant en station fran\u00e7aise sont : la taille du domaine skiable (72.4%), la garantie d\u2019enneigement (60%), l\u2019h\u00e9bergement (35.8%), la qualit\u00e9 des remont\u00e9es m\u00e9canique (33.8%) et la pr\u00e9paration des pistes (31.6%).<\/p>\n

Avec une note de satisfaction moyenne de 7.73 (par exemple les stations italiennes ont une note de 8.04), les clients des stations Fran\u00e7aises ont une satisfaction moins \u00e9lev\u00e9e que chez nos voisins Alpins. Il faut noter cependant que la hausse de satisfaction dans les stations fran\u00e7aises (par rapport \u00e0 \u201cBest Ski Resort 2014\u201d) est plus importante que dans les autres pays. La moyenne est pass\u00e9e de 7.57 \u00e0 7.73 = + 2.1% en comparaison \u00e0 la hausse globale de 7.76 \u00e0 7.86 = +1.3 %.<\/strong><\/p>\n

Les clients Fran\u00e7ais eux-m\u00eames ont donn\u00e9 de meilleures notes (de 7.64 en 2014 \u00e0 7.71 en 2016). Etant donn\u00e9 le nombre important de Fran\u00e7ais qui partent en vacances dans les stations de leur propre pays et qui en g\u00e9n\u00e9ral notent plus s\u00e9v\u00e8rement que les clients d\u2019autres nationalit\u00e9s, cette \u00e9volution est \u00e0 souligner.<\/p>\n

Pour le crit\u00e8re principal \u201ctaille du domaine skiable\u201d, Les 3 Vall\u00e9es sont \u00e0 la 4\u00e8me position (sur 54 stations) et Tignes \u00e0 la 7\u00e8me. Les stations fran\u00e7aises situ\u00e9es dans un \u201ctop 10\u201d sont<\/strong> : Tignes en terme de qualit\u00e9 des pistes, Val d\u2019Is\u00e8re et Tignes pour la garantie d\u2019enneigement et Val d\u2019Is\u00e8re \u00e9galement dans les cat\u00e9gories \u201cAmusements et divertissements\u201d, \u201cstation haut de gamme\u201d et \u201cprestations bien \u00eatre\u201d.<\/p>\n

Le gagnant du Best Ski Resort 2016 est de nouveau Zermatt, station suisse, avec une note moyenne de 8.49, suivie par Livigno, station italienne, avec une note de 8.48. Pour la 3\u00e8me fois sur le podium, les Autrichiens de Serfaus-Fiss-Ladis prennent la 3\u00e8me place avec 8.33 de note moyenne.<\/strong><\/p>\n

Comme en 2012 et 2014, Val d\u2019Is\u00e8re avec une notre moyenne de 7.94 est une nouvelle fois en 2016 la premi\u00e8re station fran\u00e7aise du classement, suivie par Tignes et Les 3 Vall\u00e9es.<\/strong><\/p>\n

 <\/p>\n

\n

Pour toute question ou besoin d’informations compl\u00e9mentaires sur l’\u00e9tude :<\/strong><\/p>\n

\u00a0Contact France : Kostia CHARRA \/ 06 99 28 44 87 \/kcharra@mountain-management.com<\/strong><\/a><\/em><\/p>\n

 <\/p>\n

\n

Pour d\u00e9couvrir toutes les \u00e9tudes, les logiciels d’analyse et les solutions propos\u00e9es par Mountain Management :<\/strong><\/p>\n

Quelques outils disponibles imm\u00e9diatement en France : mountain-management-hiver-2016<\/a><\/p>\n

\u00a0<\/strong>Contact France : Kostia CHARRA \/ 06 99 28 44 87 \/kcharra@mountain-management.com<\/a><\/em><\/p>\n

 <\/p>\n

\n

Les nouveaux outils que nous proposons pour 2017 en France (brochures en Anglais) :<\/strong><\/p>\n

Le \u00ab\u00a0Mountain Navigator\u00a0\u00bb : mountain_navigator_englisch<\/a><\/p>\n

Le \u00ab\u00a0Touch point analyse\u00a0\u00bb : touchpoint_analyse_english<\/a><\/p>\n

Le Net Promoter Score en temps r\u00e9el avec le \u00ab\u00a0Vote and win\u00a0\u00bb : vote_and_win-English<\/a><\/p>\n

\"zermatt-2016\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Les Best Ski Resort 2016 Awards avaient lieu ce 10 novembre au Casino de Bregenz. De nombreux repr\u00e9sentant des stations Europ\u00e9ennes \u00e9taient pr\u00e9sents pour cette remise de prix et publication des r\u00e9sultats ! Avec 48\u00a0788 clients interrog\u00e9s dans le cadre de la plus grande \u00e9tude de satisfaction client\u00e8le des Alpes, \u201cBest Ski Resort 2016\u201d a […]<\/p>\n","protected":false},"author":3,"featured_media":324,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[],"class_list":["post-322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"\nBest Ski Resort 2016 : Les stations Fran\u00e7aises voient la satisfaction de leurs clients augmenter - 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