{"id":540,"date":"2023-09-26T15:33:14","date_gmt":"2023-09-26T13:33:14","guid":{"rendered":"https:\/\/best-skiresorts.com\/fr\/?p=540"},"modified":"2023-09-26T16:02:39","modified_gmt":"2023-09-26T14:02:39","slug":"best-ski-resort-awards-2023","status":"publish","type":"post","link":"https:\/\/best-skiresorts.com\/fr\/blog\/best-ski-resort-awards-2023\/","title":{"rendered":"Best Ski Resort Awards 2023"},"content":{"rendered":"\n
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\"\"<\/a><\/figure>\n<\/div>\n\n\n\n
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Nos clients sont-ils \u00ab\u00a0heureux\u00a0\u00bb ?<\/strong><\/p>\n\n\n\n

Quelles sont les stations de ski de l’arc alpin qui obtiennent les meilleurs r\u00e9sultats en mati\u00e8re de satisfaction des clients ?<\/strong><\/p>\n\n\n\n

Pour la sixi\u00e8me fois d\u00e9j\u00e0 (apr\u00e8s 2012, 2014, 2016, 2018 et 2020), la pr\u00e9sentation des r\u00e9sultats de l’\u00e9tude la plus importante et la plus significative de la r\u00e9gion alpine – Best Ski Resort<\/a> – a eu lieu cette fois \u00e0 Serfaus et Fiss (Tyrol).<\/p>\n<\/div>\n<\/div>\n\n\n\n

Durant l’hiver 2022\/23, plus de 49.200 clients ont \u00e9t\u00e9 interrog\u00e9s – directement dans les restaurants de montagne – selon la m\u00e9thode al\u00e9atoire (auto-administration accompagn\u00e9e). 17 enqu\u00eateurs et enqu\u00eatrices ont travaill\u00e9 pendant 271 jours au total dans 54 stations de ski de haut niveau s\u00e9lectionn\u00e9es en Autriche, en Suisse, en Italie et en France !<\/p>\n\n\n\n

Satisfaction globale en l\u00e9g\u00e8re baisse<\/h3>\n\n\n\n

Au vu des r\u00e9sultats, on constate que la satisfaction globale, apr\u00e8s une tendance \u00e0 la hausse depuis 2012 jusqu’en 2018, est malheureusement en baisse \u00e0 partir de 2020 et maintenant aussi en 2023 ! De 8,01 en 2018, elle est pass\u00e9e \u00e0 7,86 (sur une \u00e9chelle de 1 \u00e0 10).<\/p>\n\n\n\n

La baisse du taux de satisfaction concernant le rapport qualit\u00e9-prix en est probablement la raison. Cela concerne aussi bien les prix des forfaits de remont\u00e9es m\u00e9caniques que ceux des h\u00e9bergements\/h\u00f4tels et de la restauration.<\/p>\n\n\n\n

\"\"<\/a>
Pr\u00e9sentation Lukas Heymich (pr\u00e9sident du TVB Serfaus-Fiss-Ladis),
photo : Mountain Management<\/figcaption><\/figure>\n\n\n\n

La cordialit\u00e9 dans le domaine skiable prend une place plus importante<\/h3>\n\n\n\n

Il est positif de noter que non seulement l’hospitalit\u00e9\/la cordialit\u00e9 appara\u00eet actuellement d\u00e9j\u00e0 au 4e rang des priorit\u00e9s (derri\u00e8re la taille du domaine skiable, la garantie d’enneigement et la qualit\u00e9 des pistes), mais que la satisfaction en mati\u00e8re d’hospitalit\u00e9\/cordialit\u00e9 a \u00e9t\u00e9 \u00e9valu\u00e9e \u00e0 8,18 (sur une \u00e9chelle de 1 \u00e0 10), soit le m\u00eame niveau que celui du confort de transport. Seule la taille du domaine skiable obtient un r\u00e9sultat plus \u00e9lev\u00e9 parmi les 6 crit\u00e8res les plus importants, avec 8,28 !<\/p>\n\n\n\n

\"\"<\/a>
Mike Partel, auteur de l’\u00e9tude, photo : Mountain Management<\/figcaption><\/figure>\n\n\n\n

Dans une comparaison entre les pays<\/strong>, les stations de ski italiennes sont en t\u00eate avec une valeur de satisfaction globale de 8,08, devant celles de la Suisse avec 7,87, suivies de pr\u00e8s par l’Autriche avec 7,84 et la France avec 7,66.<\/p>\n\n\n\n

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Les 10 premi\u00e8res stations de ski avec les meilleurs valeurs de satisfaction globale en 2023 sont :<\/h4>\n\n\n\n

1. Zermatt – 8,47
2. Serfaus-Fiss-Ladis – 8,41
3. Kronplatz – 8,36
4. Val Gardena\/Seiser Alm – 8,35
5. Livigno – 8,24
6. Aletsch Arena – 8,20
7. Alta Badia – 8,19
8. Laax – 8,19
9. Sulden am Ortler – 8,18
10. Mayrhofen – 8,18<\/p>\n<\/div><\/div>\n\n\n\n

\"\"<\/a>
Top 3 des gagnants de l’\u00e9tude Best Ski Resort 2023 : Patricia Huber\/Zermatt (au milieu), Lukas Heymich\/Serfaus-Fiss-Ladis (\u00e0 gauche), Zeno Kastlunger\/Kronplatz (\u00e0 droite),
photo : Mountain Management<\/figcaption><\/figure>\n\n\n\n
<\/div>\n\n\n\n
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Les domaines skiables les mieux not\u00e9s dans les 6 cat\u00e9gories les plus importantes :<\/strong><\/h4>\n\n\n\n

Taille du domaine skiable
<\/strong>Zermatt – 9,28<\/p>\n\n\n\n

Garantie d’enneigement
<\/strong>Sulden am Ortler – 8,76<\/p>\n\n\n\n

Qualit\u00e9 des pistes
<\/strong>Zermatt – 8,88<\/p>\n\n\n\n

Hospitalit\u00e9\/Cordialit\u00e9 dans le domaine skiable
<\/strong>Sulden am Ortler – 8,87<\/p>\n\n\n\n

Confort de remont\u00e9es m\u00e9caniques
<\/strong>Zermatt – 8,98<\/p>\n\n\n\n

H\u00e9bergement\/h\u00f4tels
<\/strong>Val Gardena\/Alpage de Siusi – 8,81<\/p>\n<\/div><\/div>\n\n\n\n

<\/div>\n\n\n\n
\n
\"\"<\/a>
Mike Partel avec Patricia Huber, Zermatt<\/figcaption><\/figure>\n\n\n\n
\"\"<\/a>
Team Serfaus-Fiss-Ladis<\/figcaption><\/figure>\n\n\n\n
\"\"<\/a>
Zeno Kastlunger\/Kronplatz et Mike Partel<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Mountain Management f\u00e9licite chaleureusement les gagnants !<\/p>\n\n\n\n

Les distinctions remises doivent continuer \u00e0 nous inciter \u00e0 travailler en permanence \u00e0 l’unicit\u00e9 de chacun, afin de continuer \u00e0 enthousiasmer les h\u00f4tes en montagne.<\/p>\n\n\n\n

Avec pr\u00e8s de 300 000 clients interrog\u00e9s en montagne depuis 2012, les donn\u00e9es\/informations disponibles sont d’une grande pertinence et permettent d’acc\u00e9l\u00e9rer les processus de d\u00e9cision et d’agir de mani\u00e8re cibl\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nos clients sont-ils \u00ab\u00a0heureux\u00a0\u00bb ? Quelles sont les stations de ski de l’arc alpin qui obtiennent les meilleurs r\u00e9sultats en mati\u00e8re de satisfaction des clients ?<\/p>\n

Pour la sixi\u00e8me fois d\u00e9j\u00e0 (apr\u00e8s 2012, 2014, 2016, 2018 et 2020), la pr\u00e9sentation des r\u00e9sultats de l’\u00e9tude la plus importante et la plus significative de la r\u00e9gion alpine – Best Ski Resort – a eu lieu cette fois \u00e0 Serfaus et Fiss (Tyrol).<\/p>\n","protected":false},"author":1,"featured_media":542,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1],"tags":[33,34,36,35],"class_list":["post-540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-33","tag-best-ski-resort-2023","tag-etude","tag-satisfaction"],"yoast_head":"\nBest Ski Resort Awards 2023 - 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