La saison de ski 2025\/26 approche, et avec elle, la c\u00e9l\u00e8bre \u00e9tude \u00ab\u00a0Best Ski Resort\u00a0\u00bb entame sa septi\u00e8me \u00e9dition. Depuis 2012, cette enqu\u00eate est devenue l’une des \u00e9tudes \u00e0 long terme les plus compl\u00e8tes et les plus importantes sur la satisfaction des amateurs de sports d’hiver dans l’espace alpin.<\/p>\n\n\n\n\n\n\n\n
Qu’est-ce qui rend cette \u00e9tude si unique ? Contrairement \u00e0 de nombreuses autres enqu\u00eates, nous interrogeons les amateurs de sports d’hiver directement sur les pistes. Avec plus de 300\u00a0000 personnes interrog\u00e9es ces derni\u00e8res ann\u00e9es, l’\u00e9tude fournit un aper\u00e7u d’une pr\u00e9cision et d’une authenticit\u00e9 incomparables de l’exp\u00e9rience client. Pour la saison d’hiver \u00e0 venir, nous pr\u00e9voyons d’interroger 50\u00a0000 amateurs de sports d’hiver suppl\u00e9mentaires.<\/p>\n\n\n\n
La conception de l’\u00e9tude couvre les donn\u00e9es de base d\u00e9j\u00e0 connues, y compris l’importance de divers aspects, la satisfaction g\u00e9n\u00e9rale et le Net Promoter Score (NPS). De plus, des ensembles de questions approfondies sur les \u00ab questions d’avenir \u00bb les plus urgentes du secteur seront ajout\u00e9s.<\/p>\n\n\n\n
En p\u00e9riode de changements majeurs, d’incertitude et de concurrence f\u00e9roce, l’analyse fournit des donn\u00e9es pr\u00e9cieuses qui aident les stations de ski \u00e0 prendre les bonnes d\u00e9cisions et \u00e0 se positionner par rapport aux meilleures du secteur.<\/p>\n\n\n\n
L’\u00e9tude est supervis\u00e9e depuis 2012 par le Prof. Dr. Kurt Matzler de l’Universit\u00e9 d’Innsbruck. Les r\u00e9sultats seront disponibles \u00e0 l’\u00e9t\u00e9 2026.<\/p>\n","protected":false},"excerpt":{"rendered":"
La saison de ski 2025\/26 approche, et avec elle, la c\u00e9l\u00e8bre \u00e9tude \u00ab\u00a0Best Ski Resort\u00a0\u00bb entame sa septi\u00e8me \u00e9dition. Depuis 2012, cette enqu\u00eate est devenue l’une des \u00e9tudes \u00e0 long terme les plus compl\u00e8tes et les plus importantes sur la satisfaction des amateurs de sports d’hiver dans l’espace alpin.<\/p>\n","protected":false},"author":21,"featured_media":581,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[1,44],"tags":[40,36,45,14],"class_list":["post-580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-hiver-2025","tag-40","tag-etude","tag-hiver","tag-stations-de-ski"],"yoast_head":"\n