For the 6th time after 2012, 2014, 2016, 2018, and 2020, the most meaningful customer research study in the Alps was conducted last winter 22/23.
With almost 50,000 skiers and snowboarders surveyed directly in the ski resort, “Best Ski Resort” is now one of the most important decision-making aids for strategy and positioning. The available long-term data/information provide orientation and help to proactively shape quality and product development.