Are our guests “happy”?
Which top ski resorts in the Alpine region achieve the highest guest satisfaction scores?
Already for the 6th time (after 2012, 2014, 2016, 2018 and 2020) the presentation of the results of the largest and most meaningful study in the Alpine region – Best Ski Resort – took place this time in Serfaus and Fiss (Tyrol).
In the winter of 2022/23, over 49,200 guests were surveyed – directly in the mountain restaurants – using the random method (accompanied self-completion). 17 interviewers were on the spot in 54 selected top ski resorts in Austria, Switzerland, Italy and France for a total of 271 days!
Overall satisfaction slightly lower
In the results, it is noticeable that the overall satisfaction, unfortunately, after an upward trend since 2012 to 2018, moves downward from 2020 and now also 2023! From 8.01 in 2018 to now 7.86 (scale 1 to 10).
Presumably, the falling satisfaction values in the price-performance ratio are a motivating factor. This concerns the lift ticket prices as well as those of the accommodation/hotels and also the prices of the gastronomy.
Friendliness in the ski area takes a higher priority
It should be mentioned positively that friendliness not only currently appears in 4th place in terms of importance (behind ski area size, guaranteed snow and piste preparation), but that satisfaction in terms of friendliness has also been rated at 8.18 (on a scale of 1 to 10), the same as that of comfort and convenience of mountain cableways/lifts. A higher value in the 6 most important criteria is achieved only by the ski area size with 8.28!
In a country comparison, Italian ski resorts lead with an overall satisfaction score of 8.08, ahead of those in Switzerland with 7.87, closely followed by Austria with 7.84 and France with 7.66.
The top 10 ski resorts with the highest overall satisfaction scores in 2023 are:
1. Zermatt – 8,47
2. Serfaus-Fiss-Ladis – 8,41
3. Kronplatz – 8,36
4. Val Gardena/Alpe di Siusi – 8,35
5. Livigno – 8,24
6. Aletsch Arena – 8,20
7. Alta Badia – 8,19
8. Laax – 8,19
9. Sulden am Ortler – 8,18
10. Mayrhofen – 8,18
The top rated ski resorts in the 6 most important categories:
Ski resort size
Zermatt – 9,28
Sulden am Ortler – 8,76
Quality of slopes
Zermatt – 8,88
Friendliness in the skiing area
Sulden am Ortler – 8,87
Comfort and convenience of mountain cableways/lifts
Zermatt – 8,98
Val Gardena/Alpe di Siusi – 8,81
Mountain Management congratulates the winners!
The awards presented should continue to be an incentive to work permanently on the respective uniqueness in order to continue to inspire guests on the mountain in the future.
With almost 300,000 guests surveyed on the mountain since 2012, data/information with the highest relevance is available to accelerate decision-making processes and to act in a targeted manner.